Kyle Frazier, J.D., Broker Associate with Compass | (415) 350-9440

Selling | Luxury Home Marketing Today

Kyle Frazier, J.D. | Broker Associate | Pacific Union International | Christie’s International Real Estate

If you need to sell your home, your selection regarding who will represent you is extremely important. Choosing the wrong agent or company, especially in a difficult market, results in a reduced bottom line, increased frustration, and unnecessary anxiety.

Kyle Frazier with Pacific Union is a licensed broker (the highest licensure status offered by the California Department of Real Estate) and holds and J.D. degree. Kyle is also a Certified Luxury Home Marketing Specialist (“CLHMS”). And he is one of a handful of Marin County, California’s Certified Residential Specialists (“CRS”). While these designations and licenses are probably the most important broad criteria in determining who you want representing your interests, Kyle also brings seasoned judgment and long real estate experience. His extensive knowledge and appreciation for what matters most to buyers and sellers of luxury homes is highly refined. And Kyle’s bottom-line results speak for themselves.

Kyle works for Pacific Union International | Christie’s Great Estates — the leading luxury home marketing firm in Marin County, California. Its strength comes from the character and quality of its leadership, its associations, and its people. Pacific Union is the luxury real estate market leader with the highest per-agent production in Marin County.

Christie’s is the most powerful luxury home marketing real estate network in the world and its members are some of the loftiest real estate firms in existence. We advertise extensively in highly targeted print venues, such as: The Wall Street Journal (print and on-line) and Marin Extraordinary Living, 7×7, Nob Hill Gazette, and more.

Moreover, Pacific Union provides a full menu of relocation services to corporations and their employees, as well as individuals who are moving into or out of the North Bay. The mission of the Pacific Union network is to aggregate the finest companies representing the gold standard of service for relocation business for the financial and strategic benefit of its affiliates, partners, and most importantly, its clients.

The combination of Kyle Frazier and Pacific Union International, provides a highly refined and coordinated platform for the launch of your home into the highly competitive Marin County luxury real estate market. And with Kyle at the helm, you can rest assured that every effort will be made to market your home as effectively as possible.

Effective Internet Marketing

The percentage of buyers searching the internet for information about their next home is rising daily–it is estimated that well over 93% of Marin buyers look for homes on the internet. Compare that to the estimated 4% of buyers who find their homes in newspapers and print magazines. There can be little doubt regarding where marketing efforts should be directed.

Kyle is an expert in this arena. He was one the very first agents to create individual property websites for his listings (e.g. in the Marin market. His website,, was one of the first in Marin County to attach virtual tours. He was one of the first Marin realtors to recognize and use Craigslist as a promotional medium for real estate sales. And finally, Kyle helped usher in the video marketing era, producing dozens of home and neighborhood videos over the past several years. That dedication to cutting-edge technology and marketing is ongoing. We could list some of the new strategies, but that would dilute our competitive advantages.

Search Engine Rankings

Kyle’s websites, including and consistently provide Top Search Results in Google and the other major search engines (Google profoundly dominates in the real estate search arena). Below are some “Page 1 Results”. Go ahead and click on the images to review them more carefully.

Google Nos. 1 & 2 (Marin county luxury homes for sale)

Google Nos. 1 & 2 (Mill Valley luxury homes)

Google Nos. 1 & 2 (Marin ultra-luxury homes)

Similarly top-rated internet search results appear for most meaningful searches relating to Marin County luxury home searches. Once these highly affluent homes searchers find these sites, they will also find your home.

In addition to Kyle’s 24-hour internet marketing efforts, he will make sure that all the top local agents are informed about your home by virtue of telephone calls, e-mails, and the brokers open home tour. Kyle also participates in weekly networking meetings with other top Marin real estate agents exposing your home to buyers even before it hits the market.

Negotiating Skills and Expertise
While marketing efforts get buyers in the door, the real work starts when an offer is presented. Kyle’s experiences (he is a recovering attorney”) bear directly on his ability to get you top dollar. While many agents will focus on the prize at the end of the deal, Kyle will always maintain his focus on your best interests and your bottom line. When it comes guiding clients through the sometimes stormy seas of real estate, honesty and integrity are the ultimate marks that matter. Kyle strongly believes that reputations are earned one relationship at a time and that through those relationships his business will continue to grow and thrive.

For a complete, point-by-point breakdown of Kyle’s marketing program, call Kyle directly for an appointment at 415/350-9440.